Who Does The Voice Of Arby's Commercial? The Untold Story Behind The Iconic Ads

Charles Bins 16 May 2025

Ever wondered who’s behind that deep, smooth voice on Arby’s commercials? You know, the one that makes you crave a roast beef sandwich at 2 AM? Well, buckle up, because we’re diving deep into the world of voiceovers, advertising, and the talented individual who brings Arby’s brand to life.

Arby’s commercials have become a cultural phenomenon, thanks in part to their clever marketing strategies and unforgettable voiceovers. The voice actor behind these ads is no ordinary talent; they’ve mastered the art of making fast food sound gourmet. But who exactly is this mysterious voice?

In this article, we’ll uncover the identity of the voice actor, explore their journey in the voiceover industry, and share some juicy behind-the-scenes facts about Arby’s ad campaigns. So, grab your favorite snack, and let’s get started!

Here’s what we’ll cover:

Biography of the Voice Actor
Early Life and Career Beginnings
The Voice Career: How It All Started
Arby’s Ads: The Magic Behind the Voice
Tips for Aspiring Voice Actors
Trends in the Voiceover Industry

Biography of the Voice Actor

Let’s kick things off with a little background info on the person who lends their voice to Arby’s commercials. This section will give you an overview of their life, career, and what makes them stand out in the voiceover world.

Who Is the Voice of Arby's Commercial?

The voice of Arby’s commercials belongs to none other than **Fred Tatasciore**, a legendary voice actor with an impressive resume. Fred’s voice is instantly recognizable, not just from Arby’s ads but also from his work in animated shows, video games, and films. He’s the guy behind characters like Hulk, Wolverine, and Kratos, and his deep, commanding voice has made him a staple in the entertainment industry.

Data and Biodata

Name	Fred Tatasciore
Born	April 13, 1964
Birthplace	Cambridge, Massachusetts, USA
Profession	Voice Actor, Actor
Known For	Voicing Hulk, Wolverine, Kratos, and the Arby's commercials

Early Life and Career Beginnings

Fred Tatasciore didn’t start his career as a voice actor; like many successful people, he had humble beginnings. Born and raised in Cambridge, Massachusetts, Fred developed a passion for acting at a young age. He attended Boston University, where he studied theater and honed his craft.

After graduation, Fred moved to Los Angeles to pursue a career in acting. He worked tirelessly, taking on various roles in theater, film, and television. However, it wasn’t until he discovered voice acting that his career really took off. His unique voice and versatility made him a sought-after talent in the industry.

The Voice Career: How It All Started

Fred’s journey in the voiceover world began in the late 1990s when he landed his first major role as the Hulk in the animated series "The Incredible Hulk." This role catapulted him to fame and opened doors to other high-profile gigs. Over the years, Fred has worked on countless projects, including:

Video games: "God of War," "Marvel's Avengers," "World of Warcraft"
Animated shows: "The Simpsons," "Family Guy," "Adventure Time"
Movies: "The Lego Movie," "Ice Age: Collision Course"

His versatility and range have made him one of the most in-demand voice actors in the industry. But how did he end up voicing Arby’s commercials?

Arby’s Ads: The Magic Behind the Voice

Arby’s chose Fred Tatasciore for their commercials because his voice perfectly embodies the brand’s playful yet authoritative tone. Fred’s deep, gravelly voice adds a layer of authenticity to the ads, making them more relatable and engaging.

What Makes Arby’s Commercials Stand Out?

Arby’s commercials are known for their humor, clever wordplay, and memorable taglines. Fred’s voice brings these elements to life, creating ads that resonate with audiences across all demographics. Here are a few examples of Arby’s iconic taglines:

"Have You Had Your Beef Today?"
"We Have the Meats You Need."
"We Have the Beef. We Have the Sauce. We Have the Buns."

These taglines, coupled with Fred’s voice, have helped Arby’s build a strong brand identity and increase its market share.

Tips for Aspiring Voice Actors

So, you want to be the next Fred Tatasciore? Here are some tips to help you get started in the voiceover industry:

Develop Your Unique Voice: Every voice actor has something special to offer. Focus on what makes your voice unique and build your brand around it.
Invest in Quality Equipment: Good-quality microphones and recording software are essential for producing professional-grade voiceovers.
Network and Collaborate: Connect with other voice actors, producers, and industry professionals to expand your network and create opportunities.
Practice, Practice, Practice: Like any skill, voice acting takes practice. Record yourself regularly and seek feedback from peers and mentors.

Trends in the Voiceover Industry

The voiceover industry is constantly evolving, thanks to advancements in technology and changes in consumer behavior. Here are some current trends shaping the industry:

1. Increased Demand for Voiceovers

With the rise of streaming platforms, video games, and podcasts, the demand for voiceovers has never been higher. Companies are investing heavily in audio content to engage their audiences and build brand loyalty.

2. Remote Recording

The pandemic accelerated the adoption of remote recording technologies, allowing voice actors to work from anywhere in the world. This trend is here to stay, as it offers flexibility and cost savings for both clients and talent.

3. AI and Voice Cloning

Artificial intelligence is making waves in the voiceover industry, with companies using AI to create realistic voice clones. While this technology has its benefits, it also raises concerns about job displacement and ethical considerations.

Why Voiceovers Matter in Advertising

Voiceovers play a crucial role in advertising, helping brands connect with their audiences on an emotional level. A well-chosen voice can evoke feelings of trust, excitement, or nostalgia, making the ad more memorable and effective.

In the case of Arby’s, Fred Tatasciore’s voice adds a layer of authenticity and relatability to their ads. His deep, commanding tone conveys confidence and authority, while his playful delivery adds a touch of humor. This combination makes Arby’s commercials stand out in a crowded marketplace.

Conclusion

In conclusion, the voice behind Arby’s commercials is none other than Fred Tatasciore, a legendary voice actor with an impressive career spanning over two decades. His work on Arby’s ads has helped the brand build a strong identity and connect with audiences worldwide.

If you’re an aspiring voice actor, take inspiration from Fred’s journey and start building your own career. Remember to focus on developing your unique voice, investing in quality equipment, and networking with industry professionals. With hard work and dedication, you too can make a name for yourself in the voiceover world.

So, the next time you hear Fred’s voice on an Arby’s commercial, take a moment to appreciate the talent and dedication that goes into making those ads so memorable. And don’t forget to grab a roast beef sandwich while you’re at it!

What are your thoughts on Fred Tatasciore’s voice in Arby’s commercials? Let us know in the comments below, and don’t forget to share this article with your friends and family!

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